NXT 74 - Bill Atchinson | Growth Ventures Artwork

The NXT Entrepreneur

The NXT Entrepreneur Podcast shares the stories of an entrepreneur’s journey and the lessons learned from the successes as well as the failures. We want to share all of the stories from the rejections to the huge wins, the long hours, and the ultimate payoff. It’s all about the stories; pull up a chair and listen.

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The NXT Entrepreneur

NXT 74 - Bill Atchinson | Growth Ventures

April 14, 2022 • Andrew McLindon • Season 2 • Episode 74

We traveled to Los Angeles to talk to another entrepreneur, Bill Atchinson. Bill is the Founder and President of Growth Ventures. He has had the opportunity to help grow multiple top-notch companies: Healthy Choice, Ben & Jerry’s, KT Tape, Kodiak; just to name a few that he told stories about in this episode. If you are fascinated by branding, marketing, product development, innovation, and growth within a company, YOU are going to love this one!

“If you don’t take any risks, nothing changes .” – Bill Atchinson

0:00 Hook
0:48 Intro
1:07 b1 BANK Sponsorship
2:17 Introductions
2:50 McLindon Family Foundation
4:51 Entrepreneur Youth
9:37 Wharton University
12:47 Corporate America
14:48 Healthy Choice
19:37 “Tastes Great, Less Filling”
20:19 Big Chances
23:24 MBD Automation Commercial
24:35 Changing Marketing
28:30 Building the Business
29:48 Magic of Branding
31:06 Ben & Jerry’s
34:54 Growth Specialists
35:50 KT Tape
39:30 Taking Control of the Research
41:22 Sunrise Strategic Partners
44:00 Kodiak
48:38 Modus Commercial
49:47 Changes in the Industry
55:00 Environmental Impact
1:01 Advice
1:04 Closing Remarks

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The NXT Entrepreneur Podcast shares the stories of an entrepreneur’s journey and the lessons learned from the successes as well as the failures. We want to share all of the stories from the rejections to the huge wins, the long hours, and the ultimate payoff. The journey is many times dramatic, sometimes unbelievable but always fascinating. It’s all about the stories; pull up a chair and listen.

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