The NXT Entrepreneur

NXT 75 - Grant Clayton | 1 Percent Lists

April 21, 2022 Andrew McLindon Season 2 Episode 75
The NXT Entrepreneur
NXT 75 - Grant Clayton | 1 Percent Lists
Show Notes

Grant is the CEO of 1 Percent Lists. This full service real estate brokerage company is built to provide more value to their clients and allows them to keep more of their equity in their house. 1 Percent Lists was created to break the standard cycle of real estate and formed a disruptive model to “give the people what they want” by only charging 1% for the list costs. Everyone loves a good discount and to cut costs whenever they can; why not save money while listing your home for sale? Still not convinced? Don’t worry, that is why we sat down with Grant to break down the stats for us.

0:00 Hook
0:42 Intro
1:01 b1 BANK Sponsorship
2:11 1% Lists
7:33 The Agent is the Brand
10:27 Commissions & Marketing
12:25 Hiring an Expensive Agent
14:44 Bad for the Industry
16:07 Time to Start Your Own Gig
18:00 Name is Genius
18:46 Don't be a Mercedes Bens
19:40 Realtors are Told to Not be Entrepreneurs
21:54 Catching the Fish
23:30 Pivotal Commercial
24:29 Making 1% on an 8% Deal
28:04 What is Your Worth?
31:00 Leads for Sale
33:08 Zillow & Redfin Model
38:58 6 Ways the Houses Sell
46:24 GearTrain Commercial
47:09 Growing the Business
54:59 Peak of the Market
59:13 Trends of Change
01:01:40 Best of the Best
01:07:19 Closing Remarks

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Bio
The NXT Entrepreneur Podcast shares the stories of an entrepreneur’s journey and the lessons learned from the successes as well as the failures. We want to share all of the stories from the rejections to the huge wins, the long hours, and the ultimate payoff. The journey is many times dramatic, sometimes unbelievable but always fascinating. It’s all about the stories; pull up a chair and listen.

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